Getting clients to embrace a 40 metre semi-custom yacht from a builder renowned for production sports boats is a challenge. To capture a sense of timeless quality we organised and art directed a photoshoot in Cap Ferrat on the French Riviera.

The images were unlike anything the Company had used before. We identified key elements in the style, the touch and design of the brochure to convey a sense of confidence – as if Princess had always been part of the superyacht scene.